In-depth overviews of UX Design Thinking through the lens of experts

Know more about UX Design Thinking and why it matters

design thinking panelist

Insights From Experienced Software UX Designers

Five Experienced designers participated in this panel discussion at Seven Peaks Software Design Thinking Meetup. This included Jeremie Tisseau, CEO of Morphosis Apps Co.Ltd., Andy Watts, head of UX designing at Seven Peaks Software, Graham Newman, founder of Design School Asia, Craig Reville, principal product owner at True Virtual World, and Carl Heaton, Head of Design at True Digital as a moderator.

The debate explored the panel’s thoughts and experience on the design thinking subject and topics that surround its methodologies. Each panellist has different industry experience ranging from in-house product designers, long term design agency owners, Design educators and team leaders.

What is design thinking?

UX design or user experience design is the thought process created to be used as the core structure of the organisational product. With effective UX design, the product acquiring and integrating with respect to branding, design, accessibility, and functionality are more specific to the users’ application.

According to Graham, the UX design and design thinking that are accessible and egalitarian can provide the benefits to the business owner as saving vast amounts of money while also yielding a great number of profits.

UX and UI design often intertwine with each other; however, the term ‘UX design’ is more broadly coined as it encompasses all aspects of the acquiring and integrating of a product.

According to Andy Watts, design thinking is a mindset as well as a process that can be used to identify real problems through empathy, ideate multiple solutions, build and test them to seek validation.

What do people often misunderstand about design thinking?

Reveille’s opinion is that most clients he’s met usually think that UX design is purely graphical such as a user interface, which is incorrect. Instead, UX design digs deep to the procedural level, adapting

Newman, in addition, pointed out the design thinking benefits, in which it can get to the consensus that this is the design to go forward. “It’s about asking the right questions and getting to the empirical qualitative data,” he said.

The Advantages of UX Design and Design Thinking

Why Should We Care?

Tips From The Expert

Andy Watts, the lead UX at Seven Peaks Software

He introduced the discrepancy between the two terms ‘Design Thinking’ and ‘Design Sprint.’ ‘Design Thinking’ serves as a cognitive methodology for users to follow, while ‘Design Sprint’ denotes the actual practices and procedures.

Pointing out the importance of UX designing, Watts said, “Design Thinking is a method of looking ahead.” Design Thinking is made as a form of directions to follow. He added, “Once I’ve done this step, what’s the next step to do?” Design Thinking allows the owner to predict and know the further steps.


Jeremie Tisseau, CEO of Morphosis Apps Co.Ltd, a leader in UX design in Thailand

Jeremie Tisseau later added that the Design Thinking, when initially planning, the order needs to be determined and prioritised, getting to the requirements, therefore, moving on to the Design Sprint part.

Moreover, Tisseau suggested that UX design and design thinking depend on the full requirements of the documents. It tells precisely the period of the design thinking as to how long it will take, be it 4 months, 6 months, or a year of procedures. The product design discovery is important at this point. After understanding the information about the client’s product, he persuaded that it would shorten the period used for validation, save money, and create ‘straight’ directions for the business.

“And try to get an understanding of what the user is and what they want? And what can be the connection between the two, then we can give them like some direction. And then it’s all a question about prioritising.” said Jeremie Tisseau.


Craig Reville, the principal product owner at True Virtual World

Coming back to Reville, the design discovery workshop has been significant since the beginning. He suggested that the software UX designer needs to know the general information about the products and later find the compatible design to be paired. Therefore, in this part, the experience of the software UX designer plays a key role.

He later highlighted that the UX design and design thinking should be based on the product design discovery from the clients’ products. “And if you don’t spend that time asking these questions and understanding the product, then we’ll never be able to understand where we need to go, what tools we need to use to get there,” he highlighted.


Graham Newman, the founder of Design School Asia

He emphasised that the UX design and design thinking should be based on from the clients’ products. “And if you don’t spend that time asking these questions and understanding the product, then we’ll never be able to understand where we need to go, what tools we need to use to get there,” he highlighted.

The case study, reasoned by Newman, was the one regarding his design school foundation, discussing the future of the service UX design in Southeast Asia “I truly believe going with intuition and then post rationalising something afterwards is equally as good as incremental Design Thinking,” he insisted.

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What is the future of Design Thinking in SEA?

According to Graham Newman, he mentioned that it is necessary to curate the principles and elements from the Richard Cannon, coined in 1992 and later adapted inclusively with the Thai demandable crafted fabric industry.

Craig Reville indicated that after arriving in Thailand 13 years ago, he merely saw the system-based corporations, where the developers only developed software. However, he optimistically predicted that there would be a significant rise in Thai company owners’ awareness of their own operations.


In short, a UX design and design thinking approaches are key methodologies for an organisation to effective directions. Moreover, having it operated in the business can benefit the company in various aspects like reducing the expenses. The panel discussion not only raised the awareness of how important the methodology is but also showed the exclusive insights from the experts’ views.

Nowadays, many Thai entrepreneurs have already come to notice its significant potential. Hence, optimistically speaking, the future of design thinking in Southeast Asia, especially in Thailand, is anticipated to be more and more acknowledged and utilised.

One last tip from our expert, Carl Heaton, is that if you want to put the UX design thinking methodologies in your CV, you better have real experience on that. Don’t make it up.

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