Basic Funnel & Event Tracking
Painless analytics for all apps/sites
- Discovery / Alignment
- Tracking Plan (30-50 events)
- Code / Development and QA
- Dashboard & Report
- 3 Monthly Review Sessions Included
Start Your Essential Exploration
Detailed Event Tracking For More Complex User Journeys
Comprehensive analytics for more complex apps & funnels
- Deeper Discovery & Goal Workshop
- Tracking Plan (80-100 events)
- Code / Development and QA
- Custom Dashboards & Funnels
- 6 Monthly Review Sessions Included
Get Advanced Analytics
Better-navigate the fast-changing data & marketing tech landscape
Consulting Sessions, Workshopping, Roadmap Planning, MarTech & Data Stack Design, Organizational Development
- Infrastructure and reporting system audits
- Building organizational data literacy – become data-driven
- Interim data leadership – fill an urgent role during a tough transition
- Tools evaluation & selection
- Team structure and skills identification
- Metrics / KPIs
- PDPA / GDPR Compliance
- Data Roadmaps
Implement Your Data and MarTech Strategy
Interact meaningfully with your users to shepherd them through the lifecycle
Automated action on your data through push & email marketing campaigns
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Direct Channels Selection
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Define Messaging Triggers/Events
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Integrate SDK & Tracking
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Dashboards & Campaigns
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Campaign Review & Strategy (optional)
Supercharge your Marketing with automated, segmented, and personalized push notifications, in-app messages and emails.
Start Engaging Your Users
Better-navigate the fast-changing data & marketing tech landscape
Create referral campaigns, gather essential attribution data and drive app installs & purchases
- Acquisition Channels Selection
- Link & Attribution Strategy
- SDK, Tracking, Deep-links
- Dashboards & Data streams
- Campaign Review & Strategy (optional)
Optimize your top-of-funnel by creating seamless user journeys and attributing your acquisition channels accurately.
Optimize Your Acquisition Process
As part of Agile / Lean methodologies, organizations are continuously building new features and measurement is frequently overlooked in order to move faster but often with unknown detriment.
Product analytics gives organizations detailed and accurate data that is essential for well-informed product development and guiding the iterative process.
Visibility of user behavior and measurement of product changes ensure that you’re learning and not just following “gut feelings”.
Google Analytics is an analytics service offered by Google that tracks and reports app and web traffic, currently a key product inside the Google Marketing Platform brand that also includes Data Studio, Tag Manager, and more, as well as their ‘360’ premium versions.
Google Analytics is used on ~55% of all websites, and about 84% of sites that are known to have tracking are using GA (~28.1 million websites).
This means there are plenty of resources and experienced analysts to help, despite limited direct support from Google themselves for the free offerings.
Google’s FireBase is an essential component of many application projects today, primarily in the development and deployment process, but there’s a lot of lesser-known features that an advanced user can take advantage of.
Complimenting a Google Analytics implementation, Firebase can enable Cloud Messaging, AB testing, referrals, and dynamic linking with little-to-no additional infrastructure cost.*
While Firebase is an all-in-one solution, it requires a bit more manual setup and knowledge than the standalone premium options. We can help.
Mixpanel is a dedicated platform for Product Analytics featuring in-depth and easy-to-build visualizations for funnels, user journeys, and AI-powered cohorts. It integrates with ~100 data sources and destinations to be your analytics center.
Mixpanel makes it possible & easy to answer questions like:
- Who are my power users and where did I acquire them?
- What attributes or traits are good predictors of a high LTV customer?
- What patterns are there between my push/email data and on-app behaviors?
- How are participants in my AB test behaving in other parts of the app?
- What are customers doing before they reach the conversion event?
MoEngage is a premium product analytics and marketing tool that focuses on action and interaction.
Automate and personalize messaging across all communication channels.
By gathering data from and communicating across multiple channels, MoEngage enables moving customers through the lifecycle to increase conversions and decrease drop-off while preventing notification fatigue.
Deep-linking & attribution analysis are essential marketing strategies for driving app growth and optimizing marketing efforts & spend. Gain visibility on which channels are performing especially organic and direct.
Create cohesive user experiences between platforms and decrease drop-offs when bringing users on to your application. Users are 2X more likely to engage when linked directly to down-funnel content.
Marketing teams struggle to find the balance between user growth and marketing spend. Some of the biggest companies still operate on a blended CAC model. With Branch you can get CAC by channel, as well as the power of Customer LTV/CAC by channel.
Ready to build a best-in-class Marketing Stack? Leverage each platform’s strengths to enrich your customer data, analyze & visualize it, create segments and act with knowledge of the entire customer journey.
Exclusively designing digital workflows with a deep product service blueprint
Crafting a feature-rich mobile app that solves the needs of people with allergies
Building a modern web interface that streamlines operations and minimizes risk
Designing an App to Teach
Celebrating 9 Years of Growth with a New Office
Why Quality Assurance is my Perfect Match
