Product Design UX/UI

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We conduct research to provide us with an understanding of your business needs, customer needs and product outlook. This helps us make impactful design decisions and find the right solution for your needs.

User research is conducted to understand who we are designing for, their pain points and the needs of identified groups of users, so we can design for them and solve their problems.

We review existing solutions on a functional and technical level to gain a clear understanding of what we will be working with.

We assess the functionality of each feature you intend to build based on customer value and development efforts. This guides us when deciding what to tackle first.

Functionality of features are documented to provide insight into how they should work and what happens when tasks are performed. Our past experiences developing bespoke digital products allows us to consult you on industry best practices.

We onboard our in house developers with a project overview so they can consult on development efforts and give us important guidance on design decisions.

Scoping helps us decide the fine details of your product and which order to build them in.

Customer Journey

Allow us to identify and design towards specific user behaviors at the right time during customer interactions.

User Flows

Are diagrams of how users will navigate through your product. Here we can maximise a user’s experience by minimizing the effort to complete tasks, carefully aligned with any technical constraints.

Sitemaps

Are created to visualise each screen and how it links to another. This represents a complete product blueprint of how your digital service is structured towards users.

Low Fidelity Wireframes

With Low Fidelity Wireframes we focus on the basic layout of screens and how they’re linked together in flows. Low fidelity allows us to rapidly build up the skeleton of a product without being distracted by styling.

Design System

Once low fidelity is finalised we build High Fidelity Wireframes that represent the final look and feel of a product. We build Design Systems that are used to keep brand and styling consistency throughout a product.

Interactive Prototypes

Wireframes are turned into Interactive Prototypes throughout the process. This enables us to click through a product as if it were real and collect feedback from users.

We validate design decisions throughout the process by measuring how users react and understand what they see.

User testing sessions are conducted to see if solutions fit real world users. We can test everything from the design phase! Do users understand navigating a product? do they understand the language used in your written content? There’s a test for everything.

Once launched Tracking provides a way to see customer behavior on a mass scale. We consult on how to track your product to gain valuable insights for your next improvements.

Future planning and feature grooming

Using our learnings from data tracking and user testing we are able to build a product roadmap and groom future features for their feasibility and customer needs.