Product Growth

We drive sustainable success for digital products by optimizing every stage of the user journey—from acquisition to retention and monetization.

Let's talk!

Transform Your Business With Data-Driven Approach

We take your products to new heights with authentic user insights, scalable growth strategies and more.

Mobile

User-Centric 
& Data-Driven

Align product and marketing efforts with authentic user insights.

Mobile

Optimized 
User Journey

Increase engagement, reduce churn, and maximize customer lifetime value.

Mobile

Scalable Growth Strategies

Leverage automation, AI, and experimentation to drive continuous business development.

Workshops

Discovery and workshops

Conducting research to support requirements and design decisions

Define

Define objectives

Setting clear deliverables based on providing value for customers

Information Architecture

Information architecture

Defining user journeys, structuring and sorting content for optimal UX

Wireframe

Wireframing

Turning low fidelity concepts into production ready interface

Rapid Prototyping

Prototypes

Interactive website and mobile application demos

Design System

Design guidelines

A solid understanding of web, Android and iOS guidelines

User Testing

User testing

Validate design with real users to gain insight into performance

Back Development

Developer guidance

Design is peer reviewed by developers for feasibility and efficient handoff

Workshops

Workshops

Defining your users, their needs and your solutions

Information Architecture

Information Architecture

Classify & organize features and content to meet user expectations

Rapid Prototyping

Rapid prototyping

Test your concept fast, focus on those MVP features

SEM

Estimations

Our developers review features and estimate MVP time & cost

The Product Growth Life Cycle

Our Roadmap to Your Long-Term Business Success

Workshops

Discovery and workshops

Conducting research to support requirements and design decisions

Define

Define objectives

Setting clear deliverables based on providing value for customers

Information Architecture

Information architecture

Defining user journeys, structuring and sorting content for optimal UX

Wireframe

Wireframing

Turning low fidelity concepts into production ready interface

Rapid Prototyping

Prototypes

Interactive website and mobile application demos

Design System

Design guidelines

A solid understanding of web, Android and iOS guidelines

User Testing

User testing

Validate design with real users to gain insight into performance

Back Development

Developer guidance

Design is peer reviewed by developers for feasibility and efficient handoff

Generate Early Interest

We help you lay down a strong foundation for success before your digital product enters the market. Our Product Growth Team are marketing experts who understand your product values and unique target market needs. Drawing on powerful, data-driven insights, we cultivate an audience for your business and validate your product demand to ensure a successful product launch.

We offer:

  • Landing Page Setup : A high-converting, single-page website to capture email sign-ups and early interest.
     
  • Market Research & Positioning : Identify target users, refine messaging, and analyze competitors.
     
  • SEO & Content Strategy : Optimize for discoverability with search-friendly content and messaging.
     
  • Social Media Campaigns :  Paid and organic social media efforts to drive awareness before launch.
    •  
Get Started

Maximize User Acquisition

During Product Launch, we increase audience exposure to your digital product through strategic marketing approaches that are designed to drive higher online engagement and website traffic. Our team focuses on the following areas of development to promote sustainable product growth: 

  • Full Website Development : 5-7 pages Hubspot website optimized for SEO.
    •  
  • Social Media Campaigns : Multi-channel launch marketing campaign on social media to drive sign-ups.
    •  
  • Newsletter Campaigns : Email marketing to announce launch and drive sign-ups.
    •  
  • Blog Articles : 5 blog articles optimized for SEO and targeted to audience.
    •  
  • Basic Analytics Setup : Integrate Mixpanel to track visitor behavior.
    •  
Get Started

Boost Engagement & Retention

During this stage in our product growth life cycle, we apply tailored user engagement retention strategies to build and maintain loyalty. Our team meticulously studies the product to identify and eliminate friction points to allow for an uninterrupted user experience online and increases in online engagement. 

We offer:

  • Personalized Onboarding & Engagement - Interactive flows and in-app messaging to guide users.
    •  
  • UX Audits & Optimization - Identify friction points and enhance user experience.
    •  
  • Behavioral Analytics & Segmentation - Track user behavior and personalize engagement strategies.
    •  
  • Customer Feedback & Community - Surveys, user interviews, and community-building for ongoing engagement. 
    •  
  • Proactive Engagement & Lifecycle Automation - Behavior-based triggers, reactivation campaigns, and milestone rewards.

 
Get Started

Increase Product Adoption

To keep users engaged, we adopt personalized marketing strategies such as gamified learning to encourage long-term product stickiness, feature adoption, and user interaction. Depending on your product type and customer behavior, our team leverages one or a mixture of the following approaches to deliver greater product value and prolonged user engagement. 

  • AI-Driven Personalization - Dynamic onboarding, contextual nudges, and content recommendations.
    •  
  • Gamified Learning & Education -Step-by-step walk-through, progress tracking, and certification programs.
    •  
  • Social & Viral Engagement  -Referral mechanics, in-app social features, and leaderboard competitions.
    •  
  • Customer Feedback & Innovation - Public product roadmap, user voting, and co-creation initiatives.
    •  
  • Omnichannel Engagement - AI chatbots, deep social media integration, and smart assistant compatibility.
    •  
Get Started

Monetize & Scale Sustainably

To further drive revenue to your business, we implement effective pricing strategies that help raise brand awareness and generate higher lifetime values. With data-driven product optimization, our team is able to conduct retention and exit analyses, and provide in-app recommendations for returning users. 

Our approach includes:  

  • Monetization Strategy & Pricing - Design subscription tiers, upsells, and pricing experiments.
    •  
  • Partnerships & Co-Marketing - Develop brand collaborations and co-branded campaigns.
    •  
  • Retention & Exit Analysis - Track customer lifetime value, conduct churn interviews, and refine offerings.
    •  
  • Upselling & Cross-Selling - Implement in-app recommendations and behavior-based upsell strategies.
    •  
  • Predictive Revenue Analytics - Use AI models to anticipate churn and optimize monetization.
    •  
Get Started

Custom Growth Solutions Tailored to Your Needs

While we offer structured packages to support different stages of the product life cycle, we understand that every business has unique challenges and requirements.

That’s why our services are fully flexible. Choose from our expertise à la carte or create a custom engagement model that aligns with your unique goals.

Strategy

Marketing Strategy & Execution:

SEO, paid campaigns, social media, and influencer marketing.
Data Analytics

Marketing Analytics & Attribution:

Customer journey mapping, event tracking, and reporting.
Recruitment

Content & Engagement:

Copywriting, blog articles, email marketing, and community management.
User Interview

MarTech & Automation:

CRM integration, email automation, and personalized retargeting.
Conversion Growth

CRO & Funnel Optimization:

Landing pages, A/B testing, and conversion tracking.
Graphic Design

Creative Services

Graphic design, branding, ad creatives, photography, landing page visuals, and motion graphics.

Our Preferred Tools

Research & Observe

Discover

Our process includes stakeholder interviews, competitive analysis, task analysis workshops, UX audits / questionnaires and surveys.

Define

Define

Our process includes project scoping, define project objectives and statement of work

Back Development

Develop

Our process includes customer journeys, user flows, sitemaps, low fidelity wireframes and prototypes

Development Handover

Deliver

Our process includes user testing, feedback, iterations, high fidelity wireframes

We build MarTech and Product Growth stacks to automate, analyze, and optimize product performance at every stage of the user journey. 

Shopify

  • E-commerce Growth
  • Customer Segmentation
  • Lifecycle Automation

Optimizely

  • Data-driven testing
  • Optimize product features
  • Optimize Marketing campaigns.

Mixpanel, MoEngage, mParticle

  • User behavior tracking
  • Funnel Analysis
  • Engagement Automation

Hubspot, Salesforce

  • Customer Relationship Management
  • Lead Nurturing
  • Workflow Automation

Google Analytics, Hotjar

  • Website and Product Insights
  • Heatmaps
  • Session Recordings.
cover-img-lg-2col-16

Information architecture

Organize & structure content efficiently. Proper planning prevents poor performance! Before any visuals are created it’s critical to define the structure and interaction flow of any digital service. 

  • Grouping similar content and features makes a product more accessible, user friendly and efficient to use.
  • We create sitemaps to communicate how users would navigate around a product and visualise hierarchy of screens.
  • Defining steps users take when engaging with a product helps us identify screens and technical requirements early in a project.
  • We organize user flows to match users mental models (how they expect a digital service to behave).

Our Team Expertise

Improve Your Product's UX/ UI

Create a successful business with customer-centric design thinking, data-driven analysis, and optimized content today!