Service Design
We help organizations optimize customer journeys, streamline operations, and enhance employee experiences through data-driven service design.
Why Service Design Matters
Outdated or poorly designed services and experiences can lead to customer frustration, operational inefficiencies, and lost revenue. Proactive service design ensures smooth processes, reduces friction points, and optimizes both customer and employee experiences.
Optimized Customer Journeys
We meticulously map and analyze customer journeys to identify pain points and areas for improvement.
Streamlined Operations
By optimizing workflows and eliminating redundancies, we help you achieve operational excellence.
Enhanced Employee Experience
By designing services that are easy to understand and use, we empower your employees to deliver exceptional service.
Data-Driven Decisions
We leverage insights from user personas, contextual inquiries, and stakeholder interviews to inform our design decisions.

Innovation and Differentiation
By creating unique and valuable service experiences, stand out from the competition and gain a competitive edge.
Our Service Design Expertise
1. Customer Journey Mapping
Visualizing customer interactions to identify pain points, inefficiencies, and areas for improvement.
2. Service Blueprints
Mapping out all service processes, touchpoints, and supporting systems to optimize service delivery.
3. User Personas
Creating representative profiles of your target audience to understand their needs, behaviors, and motivations.
4. Stakeholder Mapping
Identifying key stakeholders to ensure alignment and collaboration throughout the design process.
5. Tools & Systems Mapping
Evaluating existing tools and systems to identify dependencies, inefficiencies, and opportunities for optimization.
6. Workflow Analysis
Analyzing and optimizing workflows to improve efficiency, reduce errors, and enhance productivity.
Our Service Design Process
From conducting end-to-end business process mapping to evaluating your current tools for optimization, we design user-friendly services through data-driven research and in-depth business analysis. Our Service Design Process aims to understand your business models, workflows, and customer relationships to develop fully-optimized and sustainable digital services that meet the needs of your targeted users.
Design Discovery and Research
Our team hosts on-site sessions with your team to gain better understanding into your workflows, pain points, and customer behaviors.
Stakeholder Mapping
From our initial research, we develop stakeholder maps and user personas to identify key stakeholders, user behaviors, and needs.
Systems and Tools Mapping
To lay out inefficiencies, and unlock optimization opportunities, we analyze your current tools and systems for improvement.
Journey Mapping
In this next step, we create journey maps to observe how users would perceive the service, and adopt new strategies to increase engagement.
Target-State Definition
Before the final delivery, we define actionable service blueprints to user journeys, and a well-defined target state to help with future recommendations.
02 Data Usage
- User persona
- Data sharing model
- Data governance description
- Define use cases
- Data Storage Projection
- Data management
03 Tech Options
- Native / Best-in-breed Option
- Technology mapping
- Cost projection and risk
- Technology stack Compliance acceptance
- Technology stack roadmap
04 Solution Design
- Selected use case
- Requirement design
- Framework design
- Solution acceptance
Build Solution
- Provide timeline (MVP, Soft Launch, Go-Live)
- Full data team ready
- Build the data pipedrive, ETL processes, BI
- Data / Metrics Validation
- Support managed services

Our Design Team
With over a decade of experience in Product Design and Development, our team of international design experts work with clients in multi-disciplinary industries from Oil & Gas to Finance and eCommerce. We lead sustainable business growth through data-driven service designs and strategic approach that prioritizes customer excellence.
Comprising 75% senior-level specialists in areas of data & analytics, AI, and cloud solution, our dedicated team is here to help you mitigate the rapidly-changing digital landscape.
Delivering Excellence for Clients Worldwide
Our design team works with clients around the world to achieve the best value on digital transformation projects. Read our Case Studies to learn more about our latest Service Design projects.
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Paidy’s Success with Innovative Product Analytics through Mixpanel

Designing Digitalized Workflows with a Deep Product Service Blueprint

#1 Smart Entertainment in Thailand
Our Trusted Partners


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