Seven Peaks Insights

How Digital Transformation can be the Key to Employee Satisfaction and Success

The rapid rise of digital trends has compelled organizations to adopt digital transformation strategies in order to stay competitive. However, transitioning to a more modern way of working can be challenging and can affect to keys to employee satisfaction and success.

“The most critical element in digital transformation is altering the mindset of employees,”

says Pajaree Saengkham, Head of Digitization at Osotspa Co., Ltd.

This article explores her insights and offers suggestions for implementing a successful digital transformation in your organization.


Understanding Employee Perspectives on Digital Transformation

Businesses of all sizes share a common goal in digital transformation, but implementing it is often complex and challenging, particularly for employees. To better understand the keys to employee satisfaction and create a smoother transition, it’s essential to consider the elements that come into play. The following are key factors that affect employees during the digital transformation process.

  1. The existing corporate culture can feel like a contract between the company and its employees.
    When an organization announces plans to undergo a digital transformation and the employees believe the current system works well, they may question the need for change.
  2. Established products and services may still be popular and profitable.
    Employees who have invested significant time and effort in developing legacy offerings may be resistant to new digital approaches, leading to a mix of supporters and detractors.
  3. Some employees may not yet understand the vision and benefits of digital transformation for both themselves and the organization.
    This is particularly true for older employees, who may find it challenging to adapt to new technologies.


Empowering Employees to Thrive in Digital Transformation

To implement digital transformation, organizations must address employee misconceptions and resistance. The following strategies can help you change attitudes and facilitate a smoother transition:

  1. Gradually explain changes to employees, ensuring they understand the purpose and goals of digital transformation. This encourages teamwork and excitement among employees who are keen to learn and adjust to new changes.
  2. Highlight the potential future benefits of digital transformation for both individuals and the organization. This can shift negative attitudes to positive ones and encourage employees to develop new skills.
  3. Create a collaborative work environment by hiring digitally savvy team members who can share knowledge and advice with their colleagues. This approach can help less tech-savvy employees adapt more quickly.
  4. Clearly communicate organizational expectations for employees during the digital transformation. Offering training in new tools and technologies can help ease pressure and anxiety about the change.
  5. Encourage employees to practice new ways of working for at least 21 days to build familiarity and fluency. This helps maintain a positive outlook on the changes the organization is driving.
  6. Identify champions of change from each team who have the desire and determination to lead their colleagues to embrace digital transformation. Encouraging and supporting one another is crucial to overcoming resistance.
  7. Recognize and celebrate employees who adapt to the digital transformation. Public acknowledgment of their efforts can motivate both individuals and their teammates to continue improving and challenging their abilities.


Starting Digital Transformation With a Leading Digital Consultancy in Thailand

A successful transition relies on understanding employee perspectives on digital transformation. By taking the time to empathize with your employees and find a tailored solution, you can foster a collaborative, supportive environment.

With over 15 years of experience, Seven Peaks is well-equipped to help you transform your organization through digital transformation. Our services include digital product strategy planning, user research (UX research), UX/UI design, mobile app development, website development and modernization, and online marketing expertise. Consult with our team of professionals today to start your digital transformation journey.

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