Product Design Discovery

Unlock your market potential and boost business growth with our UX design discovery services.

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Our design process

The core steps

Mobile

Discovery workshops

Defining your users, their needs, and the solutions.

Mobile

Information Architecture

Organizing features to meet user expectations.

Mobile

Rapid prototyping

Testing your concept fast to focus on MVP features.

Mobile

Project estimations

Review features to estimate MVP time and cost.

Workshops

Discovery and workshops

Conducting research to support requirements and design decisions

Define

Define objectives

Setting clear deliverables based on providing value for customers

Information Architecture

Information architecture

Defining user journeys, structuring and sorting content for optimal UX

Wireframe

Wireframing

Turning low fidelity concepts into production ready interface

Rapid Prototyping

Prototypes

Interactive website and mobile application demos

Design System

Design guidelines

A solid understanding of web, Android and iOS guidelines

User Testing

User testing

Validate design with real users to gain insight into performance

Back Development

Developer guidance

Design is peer reviewed by developers for feasibility and efficient handoff

Workshops

Workshops

Defining your users, their needs and your solutions

Information Architecture

Information Architecture

Classify & organize features and content to meet user expectations

Rapid Prototyping

Rapid prototyping

Test your concept fast, focus on those MVP features

SEM

Estimations

Our developers review features and estimate MVP time & cost

170+

Projects Delivered

Our team of experts is dedicated to providing top-notch services and solutions. From small-scale assignments to large-scale ventures.

120+

Clients Services

With our extensive experience and expertise, we have established ourselves as leaders in the industry, trusted by businesses across various sectors

25,000+

Project Hours

We have honed our skills and expertise to deliver exceptional results through meticulous planning, execution, and perfecting of projects of all sizes.

What we do

Processes & Deliverables

Mobile

Discovery and workshops

Conducting research to support requirements and design decisions.

Mobile

Define business objectives

Setting clear deliverables based on providing value for customers.

Mobile

Information architecture

Defining user journeys, structuring and sorting content for optimal UX.

Mobile

Wireframing

Turning low fidelity concepts into production ready interface.

Mobile

Prototypes

Interactive website and mobile application demos.

Mobile

Design guidelines

A solid understanding of Web, Android, and iOS guidelines.

Mobile

User testing

Validate design with real users to gain insight into performance.

Mobile

Developer guidance

Design is peer reviewed by developers for feasibility & handoff.

Workshops

Discovery and workshops

Conducting research to support requirements and design decisions

Define

Define objectives

Setting clear deliverables based on providing value for customers

Information Architecture

Information architecture

Defining user journeys, structuring and sorting content for optimal UX

Wireframe

Wireframing

Turning low fidelity concepts into production ready interface

Rapid Prototyping

Prototypes

Interactive website and mobile application demos

Design System

Design guidelines

A solid understanding of web, Android and iOS guidelines

User Testing

User testing

Validate design with real users to gain insight into performance

Back Development

Developer guidance

Design is peer reviewed by developers for feasibility and efficient handoff

Define your MVP

A Minimum Viable Product (MVP) is a product with just enough valuable features to satisfy early customers, and to provide feedback for future product development.

A chart illustrating the MVP (Minimum Viable Product) delivery process

Start your continuous development.

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Our design thinking process

Research & Observe

Discover

Our process includes stakeholder interviews, competitive analysis, task analysis workshops, UX audits / questionnaires and surveys.

Define

Define

Our process includes project scoping, define project objectives and statement of work

Back Development

Develop

Our process includes customer journeys, user flows, sitemaps, low fidelity wireframes and prototypes

Development Handover

Deliver

Our process includes user testing, feedback, iterations, high fidelity wireframes

The four phases of design discovery

Mobile

1) Discover

  • Stakeholder interviews
  • Competitive analysis
  • Task analysis workshops
  • UX audits
  • Surveys
Mobile

2) Define

  • Project scoping
  • Define project objectives
  • Mapping user roles
  • Functionality assessment
  • Statement of work
Mobile

3) Develop

  • Customer journeys
  • User flows
  • Sitemaps
  • Low fidelity wireframes
  • Prototypes
Mobile

4) Deliver

  • User testing
  • Feedback
  • Iterations
  • High fidelity wireframes

Service complexity = Discovery time needed

Competitor analysis

Benchmark competing services

Understand how other competitors compare to your product. This analysis can help generate new ideas for competitive gains.

We first have to define assessment criteria based on your offerings and use them as a benchmark to make comparisons between you and your competitors. We would benchmark 3 close competitors in your industry sector.

Assessment criteria includes but is not limited to:

  • Structure/find-ability – Can we find the content easily and do we know where we are after drilling down into several pages?
  • Ease of use – How easy is it to navigate around to the solution?
  • Content offering – Does the content tell me what I want to or need to know?
  • Feature performance – How well do the features work according to the service?
  • Visual design – Is the design appealing and does it comply with today’s standards?
  • Customer reviews – What do customers say about the service?
Planning

Structure/ find-ability

Can we find the content easily and where we are after drilling down into the pages?

Interaction Design

Ease of use

How easily is it to navigate around the solution?

Business Requirements

Content offering

Does the content tell me what I want/ need to know?

Feature Pioritization

Feature performance

How well do the features in the service work?

Visual Design

Visual design

Is the design appealing? Does it comply with today’s standards?

Expert Consulting

Customer reviews

What do customers say about the service?

Task analysis workshop

Defining your users, their needs, and your solutions.

We run workshops to discover and define a product's intended functionality and solutions. Mapping user roles and their needs helps us prioritize the design and development part.

Method

  • Who are your users?
  • What are their needs and goals?
  • What is the product solution to those needs and goals?
  • Prioritizing features by value to engage customers in areas that are most impactful.

Attendees

Representatives of internal expertise and external end users:

  • Stakeholders and management.
  • Sales and marketing.
  • Design and development.

Deliverables

  • 'Workshop day' led by the designers at Seven Peaks Software.
  • Task analysis write-up document - outlining users, their needs, and the solution(s).
  • Initial sitemaps.

Information architecture

Organize & structure content efficiently

Proper planning prevents poor performance. Before any visuals are created, it’s critical to define the structure and the interaction flow of any digital service. 

  • Grouping similar content and features makes a product more accessible, user friendly, and efficient to use.
  • We create sitemaps to communicate how users would navigate around a product through the visualization hierarchy of screens.
  • Defining the steps that the users would take when engaging with a product helps us identify screens and technical requirements early-on in a project.
  • We organize user flows to match the user's mental models; how they expect a digital service to behave.
cover-img-lg-2col-16

Information architecture

Organize & structure content efficiently. Proper planning prevents poor performance! Before any visuals are created it’s critical to define the structure and interaction flow of any digital service. 

  • Grouping similar content and features makes a product more accessible, user friendly and efficient to use.
  • We create sitemaps to communicate how users would navigate around a product and visualise hierarchy of screens.
  • Defining steps users take when engaging with a product helps us identify screens and technical requirements early in a project.
  • We organize user flows to match users mental models (how they expect a digital service to behave).

Wireframes & prototypes

Test your concept fast, focus on those MVP features

We bring concepts quickly to life with rapid prototypes and wireframes. Early ideas can be tested for feedback.

  • Utilizing sitemaps that were created during the discovery phase.
  • Low fidelity wireframes that are built using industry guidelines and best practices.
  • Quickly bring ideas to life with clickable Invision prototypes.
  • Collect initial feedback from internal stakeholders and users.
  • Make swift iterations to designs without distractions from branded visuals and imagery.

Do you have a digital product need?

Start understanding your full potential and target audience with us.

Request free consultation

Case Studies

Helping our clients in Asia and around the world develop their digital transformation projects.

Increased Web Traffic and Ranking for Prudential Insurance
SP_Case Study_Prudential_01 (Hero Banner - GD) (2)
SEO

Increased Web Traffic and Ranking for Prudential Insurance

Mar 25, 2024 10:59:40 AM 3 min read
Increasing Market Reach for Car Insurance Agents
SP_Case Study_Viriyah_01 (Thumbnail - GD)-min-1
Viriyah Insurance

Increasing Market Reach for Car Insurance Agents

Mar 11, 2024 10:14:45 AM 3 min read
How NocNoc uses data-driven approach to save time on user data analysis by 90% with Mixpanel
NocNoc with Mixpanel_sq-min-1
Mixpanel

How NocNoc uses data-driven approach to save time on user data analysis by 90% with Mixpanel

Feb 28, 2024 5:49:45 PM 5 min read
TrueID Making Streaming Seamless
TrueID Making Streaming Seamless (2)
UX research

TrueID Making Streaming Seamless

Feb 6, 2024 3:49:13 PM 3 min read
Enabling a Financial Ecosystem for Farmers with Ricult
SPS_Case Study_Ricult_sq (Blue)-min
Financial Inclusion

Enabling a Financial Ecosystem for Farmers with Ricult

Jan 22, 2024 1:27:22 PM 6 min read
How Uber Carshare Used Touchpoint Monitoring to Boost Bookings
image (20)
Mixpanel

How Uber Carshare Used Touchpoint Monitoring to Boost Bookings

Jan 11, 2024 11:54:16 AM 3 min read
Discover More

Blog

Discover a treasure of insights, tips, and expert advice on all things software development. Our blog is your go-to resource for staying updated in the ever-evolving world of software engineering.

How to Hack Product Growth and User Acquisition in Thailand
Product Growth

How to Hack Product Growth and User Acquisition in Thailand

Apr 5, 2024 2:42:10 PM 2 min read
How NocNoc uses a data-driven approach to save time on user data analysis by 90% with Mixpanel
Product Growth

How NocNoc uses a data-driven approach to save time on user data analysis by 90% with Mixpanel

Apr 5, 2024 11:53:07 AM 5 min read
How Product Growth Helps Both You and Your Users Succeed
Product Growth

How Product Growth Helps Both You and Your Users Succeed

Mar 25, 2024 3:25:16 PM 1 min read
Discover More

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