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Our design process
The core steps
Workshops
Defining your users, their needs and your solutions
Information Architecture
Classify & organize features and content to meet user expectations
Rapid prototyping
Test your concept fast, focus on those MVP features
Estimations
Our developers review features and estimate MVP time & cost
170
Projects delivered
120
Clients serviced
25
Project hours
What we do
Processes & Deliverables
- Discovery and workshops
Conducting research to support requirements and design decisions - Define objectives
Setting clear deliverables based on providing value for customers - Information architecture
Defining user journeys, structuring and sorting content for optimal UX - User testing
Validate design with real users to gain insight into performance
- Wireframing
Turning low fidelity concepts into production ready interface - Prototypes
Interactive website and mobile application demos - Design guidelines
A solid understanding of web, Android and iOS guidelines - Developer guidance
Design is peer reviewed by developers for feasibility and efficient handoff
Our design thinking process
01. Discover
- Stakeholder interviews
- Competitive analysis
- Task analysis workshops
- UX audits
- Questionnaires and Surveys
02. Define
- Project scoping
- Define project objectives
- Statement of work
03. Develop
- Customer journeys
- User flows
- Sitemaps
- Low fidelity wireframes
- Prototypes
04. Deliver
- User testing
- Feedback
- Iterations
- High fidelity wireframes
Service complexity = Discovery time needed
Define your MVP
A Minimum Viable Product (MVP) is a product with just enough valuable features to satisfy early customers, and to provide feedback for future product development.
Competitor analysis
Benchmark competing services
Understand how other competitors compare to your product. This analysis can help generate new ideas for competitive gains.
We first have to define assessment criteria based on your offerings and use them as a benchmark to make comparisons between you and your competitors.
We would benchmark 3 close competitors in the industry sector.
Assessment criteria includes but is not limited to:
- Structure/ find-ability – Can we find the content easily and do we know where we are after drilling down into several pages?
- Ease of use – How easily is it to navigate around the solution?
- Content offering – Does the content tell me what i want/ need to know?
- Feature performance – How well do the features in the service work?
- Visual design – Is the design appealing? Does it comply with today’s standards?
- Customer reviews – What do customers say about the service?
Competitor analysis
Benchmark competing services
Understand how other competitors compare to your product. This analysis can help generate new ideas for competitive gains.
We first have to define assessment criteria based on your offerings and use them as a benchmark to make comparisons between you and your competitors.
We would benchmark 3 close competitors in the industry sector.
Assessment criteria includes but is not limited to:
- Structure/ find-ability – Can we find the content easily and do we know where we are after drilling down into several pages?
- Ease of use – How easily is it to navigate around the solution?
- Content offering – Does the content tell me what i want/ need to know?
- Feature performance – How well do the features in the service work?
- Visual design – Is the design appealing? Does it comply with today’s standards?
- Customer reviews – What do customers say about the service?
Task analysis workshop
Defining your users, their needs, and your solutions
We run workshops to discover and define a products intended functionality and solutions. Mapping user roles and their needs helps us prioritize design and development.
Method
- Structure/ find-ability – Can we find the content easily and do we know where we are after drilling down into several pages?
- Ease of use – How easily is it to navigate around the solution?
- Content offering – Does the content tell me what i want/ need to know?
- Feature performance – How well do the features in the service work?
- Visual design – Is the design appealing? Does it comply with today’s standards?
- Customer reviews – What do customers say about the service?
Attendees – Representatives of internal expertise and external end users. E.g
- Stakeholders & management.
- Marketing & sales.
- Design & development.
Deliverables
- Workshop day led by Seven Peaks designers
- Task analysis write-up document outlining users, their needs and solutions.
- Initial sitemaps
Task analysis workshop
Defining your users, their needs and your solutions
We run workshops to discover and define a products intended functionality and solutions. Mapping user roles and their needs helps us prioritize design and development.
Method
- Structure/ find-ability – Can we find the content easily and do we know where we are after drilling down into several pages?
- Ease of use – How easily is it to navigate around the solution?
- Content offering – Does the content tell me what i want/ need to know?
- Feature performance – How well do the features in the service work?
- Visual design – Is the design appealing? Does it comply with today’s standards?
- Customer reviews – What do customers say about the service?
Attendees – Representatives of internal expertise and external end users. E.g
- Stakeholders & management.
- Marketing & sales.
- Design & development.
Deliverables
- Workshop day led by Seven Peaks designers
- Task analysis write-up document outlining users, their needs and solutions.
- Initial sitemaps
Information architecture
Organise & structure content efficiently
Proper planning prevents poor performance! Before any visuals are created it’s critical to define the structure and interaction flow of any digital service.
- Grouping similar content and features makes a product more accessible, user friendly and efficient to use.
- We create sitemaps to communicate how users would navigate around a product and visualise hierarchy of screens.
- Defining steps users take when engaging with a product helps us identify screens and technical requirements early in a project.
- We organise user flows to match users mental models (how they expect a digital service to behave).
Information architecture
Organise & structure content efficiently
Proper planning prevents poor performance! Before any visuals are created it’s critical to define the structure and interaction flow of any digital service.
- Grouping similar content and features makes a product more accessible, user friendly and efficient to use.
- We create sitemaps to communicate how users would navigate around a product and visualise hierarchy of screens.
- Defining steps users take when engaging with a product helps us identify screens and technical requirements early in a project.
- We organise user flows to match users mental models (how they expect a digital service to behave).
Wireframes and prototypes
Test your concept fast, focus on those MVP features
We bring concepts quickly to life with rapid prototypes and wireframes. Early ideas can be tested for feedback.
- Using sitemaps created during discovery.
- Low fidelity wireframes built using industry guidelines and best practices.
- Quickly bring ideas to life with clickable Invision prototypes.
- Collect initial feedback from internal stakeholders and users.
- Make swift iterations to designs without distractions from branded visuals and imagery.
Wireframes and prototypes
Test your concept fast, focus on those MVP features
We bring concepts quickly to life with rapid prototypes and wireframes. Early ideas can be tested for feedback.
- Using sitemaps created during discovery.
- Low fidelity wireframes built using industry guidelines and best practices.
- Quickly bring ideas to life with clickable Invision prototypes.
- Collect initial feedback from internal stakeholders and users.
- Make swift iterations to designs without distractions from branded visuals and imagery.
Improve the UX/UI of your product
Start understanding your full potential & audience, and
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thinking, knowledge and experience today!
