Why is Graphic Design Important in Digital Marketing?

Digital Marketing, Social Media, Graphic Design, Design Services

Introduction

Did you know that in 2020, the digital marketing spending in Thailand grew 8%, despite the challenges due to COVID-19 pandemic? Digital ad spending is expected to reach 22.8 Billion Baht in 2021.

In the last two decades, the internet has become more available and easily accessible all around the world. This has led to digital revolutions that have changed customer behavior. Accelerating the speed of digital transformation and increasing the amount of hours people spend on their digital devices.

According to a report published by Statista, in January 2021 there were 4.66 billion active internet users worldwide. Those users spent approximately 6.54 hours using the internet on all devices and spent 2.25 hours on social media each day.
(Source: Data Reportal)

As more people spend their time online, the more business marketing campaigns follow. For example, many business operators decided to promote and sell their products through social media platforms, such as Facebook, Twitter, Instagram, TikTok, Clubhouse or YouTube, instead of advertising their products or services on offline/printed collaterals.

Through my years of professional experience, I’ve learned that graphic design is not just the logo, fonts, images, color scheme and layout, but it has played an important role in producing online marketing materials.

This is because an excellent design with a well written message can push the business forward and also grab audience attention. Without visual design content, there is no interest in your brand.

In other words, an attractive and distinctive design can boost the interest of the target audience and your sales.

Why is graphic design important in digital marketing?

Keep reading for more…

Recognition

Brand recognition is very important in the marketing world as there are massive online advertisements available. However, one of the key factors that would capture the audiences’ attention the most is branding visuals. This is the reason why you should invest in exceptional and attractive graphic designs, company websites, social media posts, and banners etc., in order to build your brand recognition.

Consistency

To maintain branding recognition, the design has to be consistent with the views and perception of your company. Being consistent in online marketing collateral also allows your customers to get familiar with company branding and easy to recognize.

Communication

Wording alone cannot express the sales messages or marketing content, people respond better to visual images. Graphic design can help to convert wording into visual content that makes more interest.

Engagement

Graphic design is more than beautiful visuals. It has the power to influence internet users to interact, like, and comment on your social media channels. For example, Facebook posts with photos see a 37% increase in engagement and Tweets with images get 150% more retweets than those without images.

Professionalism

A great graphic design makes a great first impression on customers and vendors because it makes business look more professional and trustworthy. On the other hand, a simple and unrecognizable design can devalue your professionalism and get less attention from the target audience.

“Marketing without design is lifeless, design without marketing is mute.”
-Von R. Glitschka

If you are interested in developing brand visuals, we can offer the Design Services, including marketing content banners, assets for web and mobile applications and print media, for your business.

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Written By

Sitida Neamsoon, Graphic Designer at Seven Peaks Software

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