French Tech Talk x InsurTech:
Can Technology Really Disrupt Insurance?
A detailed summary from Seven Peaks Software
Learn from Industry Leaders!
Meet the Panelists
Meet Harprem, the Chief Disruption Officer at Bolttech. Harprem successfully built Thailand’s number-one online pet store (petloft.com) and was also the CEO of Moxy, Thailand’s leading women full range e-commerce store, growing his team from 2 to 65 people in Thailand within 2 years with minimal turn-over while increasing growth and margins.
Meet Nicolas, the CEO at Roojai.com. Nicolas launched Roojai in 2016, a platform providing a fast, transparent, and easy digital experience for auto insurance through leveraging technology to reduce operating costs and underwrite more precisely. Roojai.com now has a portfolio of 70,000 vehicles – making it the largest “pure player” in Thailand.
Meet Cindy, the CEO at Sunday. Cindy’s mission is to make insurance better for everyone. She has extensive experience with leading the overall transformation of insurance companies in SEA, as well as building a fully-integrated E2E insurance sales and service platform driven by data and technology in Thailand.
Meet David, the Founder & CEO of DRVR. Previously working in the Telematics & GPS industry, David was inspired to create DRVR due to huge opportunities in developing markets – visualizing a low-cost and high-tech solution that would bring the benefits of connectivity & big data to the vehicle fleets of Asia.
Meet Damien, Co-founder of SiamCarDeal and Co-president at La French Tech Bangkok. After having over 10 successful years in the corporate world, Damien launched his startup in 2016 known as Siamcardeal.com – the leading platform to find the best deal on your new car purchase in Thailand through generating qualified sales leads for automotive manufacturers and dealers to increase their sales.
A Peek at the InsurTech Industry
“Before we jump in, I have a few numbers to share with the audience. The global insurance market is 5.8 trillion us dollar, which is a great size for the market. And, the Global investment in InsurTech last year was 7.2 billion, so there is a lot of money going into digitizing and bringing new solutions. Thailand’s insurance market is 8 billion dollar which is big, but small compared to some of the global markets. Most of them are in motor insurance, as well as non life, which is around 4 billion dollar. Those are just a few numbers to give you a bit of an idea.” – Damien Kerneis
Thailand’s penetration of insurance is quite high already. Especially on the motor side, about 60% of the cars in Thailand are properly insured with the comprehensive type of cover, so that’s quite high for the region and probably the highest for the region.
On the health side, I think it’s starting to move quite quickly. It’s a market which, since COVID, has seen some acceleration where we’ve seen people looking more for health cover both online and offline. Nicolas responded.
For Sunday product lines that we primarily play around with are health insurance, electronic space, and motor on across all bases. So within the health space, there is still a very low penetration. When you look, it’s still mainly driven by corporate financing. So, if you look at annual reports of providers, it’s mostly all financed by corporates. But I think now, what we do see from post-COVID is that there’s a lot more increase in awareness.
You start with small-ticket items, but then you start seeing a lot of people buying larger ticket items. So previously, we used to think that only if someone gets hospitalized, then you would think that people will want to consider buying health insurance. But, after COVID, we saw it differently. So that was one of the biggest things that we saw. And I guess another result from that is, during COVID, health insurance was one of the product lines that didn’t reverse in terms of penetration. In actual fact, what we saw was an increase in premiums within the industry. Cindy explained.
The first pain point is price. Insurance in Thailand is very expensive, for multiple reasons. One is it’s mainly distributed by agents and brokers who are taking a reasonably high commission.
Secondly, the industry is still reasonably outdated in terms of processes and efficiencies. So insurance companies will carry costs at around 20% of the premium, which makes up the sum of the two when you pay $100 of premium. $40 does appear in expense and commission, and only $60 comes back to service your claim. That’s a very high level for anywhere in the world.
Best interest countries will do that with only 15% as a cost, so I think the price is a big issue. How we try to address that in the market is by setting price products, digitally removing the intermediary in the process, getting more efficient in the servicing of the business by automating tasks, as well as AI helps with the treatment of documentation and so on to be able to reduce the cost that we bear on our colleagues. Nicolas replied .
Yes, the price is one. I do think that there are other aspects that are also difficult to solve, one of them is distribution. It could just be the distribution of it like the digitalization of the distribution, digitalization of the processes, digitalization of the claims, there are a lot of aspects to it.
So if you have to look at it as an overall, right in terms of what you can tackle in the insurance industry that I’ve seen, the easiest part is the distribution. The second part is the claims and processing. The third part is the operations and back end, I think Nicholas is brave enough to try to tackle all three at the same time.
For me, I’m really focused on the front end, which is the distribution side of things because I feel that there has to be a better way for products to get to customers so that customers can see, compare, click, buy, as well as just understand everything that they’re doing.
And, a lot of that has to come from simplifying the product first. So distribution for me, it’s something that really matters. Yes, price is a contribution of it, but for me I try to digitize the entire process of distribution. Harprem added.
At Sunday, we’re full-stack. So meaning to say we also have an insurance company, and we somehow operate as an insurance company ourselves as well.
Therefore, we look at risk management and prediction. I think there are two biggest pain points for consumers. Definitely, pricing, there is a price war in the market for insurance no matter what product class.
Moreover, when you look at just global trends on how consumers buy any products, not just insurance, e-commerce customers just expect all types of prices to get cheaper, and less pressure on the insurance to make it more affordable.
In that case, how do you protect the margins? Which is why I think insurers need to adopt a lot of data science to find how to produce a premium that is a lot cheaper and still maintains, for example, a 75% loss ratio. So, definitely, that’s one area.
The second one is that customers now find it hard to pay this kind of premium, but then what is your compelling service which is why there’s a price wall. For example, Sunday we are in the health space. In the health space globally, there’s a lot of pricing pressures, so we try to adopt a lot of risk prediction models and try to automate internally as well. Therefore we can pass on the margins back to our users.
Also, on the service side, we tried to embed different types of digital health care services within the insurance claims journey, because it’s going to happen. I think the business model of insurers, especially those playing in health insurance, will start encroaching into the provider space to allow you to get more control and to promote patient independence, and try to reduce your frequency and severity of your risk occurrence.
In that way, hopefully, that translates to lower loss costs, which is typically the largest cost structure of any premium. Hence, I think service differentiation for a consumer is super important. Cindy answered.
I mean, it certainly could be easier. But, it’s not impossible. I think, to be fair, the Thai regulator has been very forward-looking, and to a certain extent, quite positive in letting innovation come to the industry. It is still regulation, we need to file your product before selling them, which to a certain extent, it will be backward but the US is doing the same thing, so it’s nothing to do with development.
However, there are other jurisdictions, which are a bit more forward-looking where they will let the insurer launch their product, but put the onus on the insurer to make sure that the product delivers the service. Therefore, if consumers complain they will have to face the story. For this reason, I think I’ll prefer regulation, which is a posteriori than appeal regulation. But saying that is still quite possible to create new products in Thailand. Nicolas stated.
Yeah, definitely. Product approval is one of the biggest pain points for any insurance. In a way, I’m thankful that this is not the US where every state you need to file a different product. But again, sometimes it takes like 2 to 6 years to get your product approved and by then it’s changed, so that has been our experience.
While it does have a fast track process, it’s not really fast track as well because they have so many questions. Hence that has been our biggest pain point on how to manage, but we do understand the regulator’s concerns.
The other one is digital insurance license. After digital banking license, insurance is always the next step. However I think, when you have a license, then you have to think about solvency ratios and risk-based capital. Plus, when you are a startup company, typically the regulators are not very familiar with the type of financials which is why you need to really engage the regulator, from my perspective, to really explain to them what’s your strategy for growth for scale, and also long term profitability. Therefore, even when digital insurance licenses do come in, how would that match you?
For example, some of us already have a vanilla license, but would you consider the general insurance license where some regulators actually come to you and ask you to convert? However, how does that met, and how does that impact your business model as well. So I think that’s the next big thing that a lot of insurance would have to think about when they think about their digital strategy.
Also, new competition coming in. I think there are many other non insurance companies who would get a license as well. For this reason, I think those are all the things that I see from a regulator’s perspective, trying to also promote fair competition and really promote innovation, in a sense. Cindy mentioned.
I mean, if you put device-based solutions, for example, you can put a device in your car that monitors your driving behavior, those devices tend to have SIM cards or Bluetooth communication in them. And there’s a process to register that with the NBTC the broadcasting government because they don’t want people just deploying random devices that interfere with other telecom systems, for example, the BTS or military systems.
So I understand why those are there, it’s just that that process could be a lot better. There are hundreds of pages of paperwork that need to be submitted. But in terms of regulation overall, I think the regulators here are one of the reasons both in banking and insurance, why Thailand doesn’t have a unicorn. And I’m not gonna say they’re the sole cause of that.
However, in other countries like Vietnam, Indonesia, Singapore, you see new unicorns emerge in the FinTech sector. And that hasn’t happened in Thailand, because things like getting insurance licenses, banking licenses, this kind of launching products quickly, is virtually impossible. Vietnam, on the other hand, is more open to that as are other players. Though, I’m not gonna say it’s absolutely impossible. Obviously, the panelists here have launched, and they have products in the field, but it could be a lot easier than it is. David exclaimed.
Definitely regional. We started off Sunday, not just for Thailand, we want to have the whole ASEAN market. But we started in Thailand because there’s just so much talent here. We had a license in the first place, and I think Thailand is definitely one of the leading economies when you look at the growth rate and premium size of the industry. We just opened an office in Jakarta, our second marketing, quarter four. Actually, we were supposed to do it in quarter two but COVID happened, so we decided to set it up virtually and do it during quarter four. So definitely, ASEAN. Cindy disclosed.
We’re also trying to grow in ASEAN, but the good thing about being a part of the bolttech group, it’s the instant and essentially launched in eight different countries.
Essentially, after bolttech acquired us, they took our platform and launched it now in Indonesia, Vietnam, Hong Kong, and Singapore with Korea and Malaysia coming up soon. So you know, mass expansion instantly because of the resources available.
The reason we started this platform as well was never to just focus on Thailand. That’s one thing that I always wanted to be very clear is that yes, we are a broker in Thailand selling insurance, but the product that we’re building in the backend is not the actual brokerage, that is the vehicle of how to sell the insurance.
The platform itself is what we had built and that’s what we’re scaling across the region because that’s the scalable part, the website, the UI UX, the recommendation engine, the CRM system, the way that customers can choose different products and compare quotation platform API’s, all those things, those are the scalable stuff. That’s what actually gives a company like us a valuation or makes us attractive to an investor.
Otherwise, if we were just a pure telesales broker, we would not be InsurTech, we would be an insurance company. Nothing wrong with that, people make tons of money doing that. Some people have even successfully raised money doing that, but it’s not scalable because you’re tied to where your human capital is, as opposed to where the platform can actually go. Harprem proclaimed.
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Seven Peaks Software
Richie is a Digital Marketing Intern at Seven Peaks Software who is graduating from Bangkok University School of Marketing. “I have learned so much within a short time compare to academic work. Here you are able to learn and perform in meaningful projects.”
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