Seven Peaks Insights

Harmonious Collaboration Following UX Best Practices

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Basit Zain, Lead UX/UI Designer at Morphosis, explains the critical need for seamless collaboration between design and development teams in the realm of software design and development, with specific examples on the practices employed at Seven Peaks. Recognizing the inherent gap in perspectives and objectives between designers and developers, the article emphasizes the importance of fostering open communication, utilizing collaborative tools like Figma, and establishing a shared understanding of UX principles. The process is streamlined through practical steps, including comprehensive kickoff meetings, wireframes and prototypes, iterative design approaches, implementation of design systems, usability testing, and continuous feedback loops. He contends that by embracing these practices, teams can bridge the gap, leading to more successful projects, satisfied end-users, and a brighter future for end-to-end software development.


In the dynamic world of software design and development, achieving a seamless collaboration between design and development teams is paramount for creating exceptional user experiences. Unfortunately, all too often, a gap exists between these two crucial teams, leading to misunderstandings, inefficiencies, and subpar products. Let's explore how to reduce this gap by using User Experience (UX) best practices and simplifying the process to make it engaging and informative for both students and professionals.

“Coming together is a beginning. Keeping together is progress. Working together is success.” - Henry Ford

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Understanding the Gap

The chasm between design and development teams often arises from differing perspectives and objectives. Designers focus on creating visually appealing and user-friendly interfaces, while developers emphasize functionality and technical feasibility. Bridging this gap requires both teams to understand and appreciate each other's roles and objectives.

Foster Open Communication

The cornerstone of reducing the gap between design and development is fostering open and continuous communication. Regular meetings, discussions, and feedback sessions should be the norm rather than the exception. Encourage team members to ask questions, seek clarifications, and provide input throughout the project's lifecycle.

“On great teams - the kind where people trust each other, engage in open conflict and then commit to decisions - team members have the courage and confidence to confront one another when they see something that isn't serving the team.” 
- Patrick Lencioni


Collaborative Tools and Technologies

Utilize collaborative tools and technologies that facilitate communication and streamline workflow. Platforms like Figma, Sketch, or Adobe XD enable designers to share prototypes and designs with developers in real time. This allows developers to gain a deeper understanding of the design vision and provide early input on technical constraints.

Shared Understanding of UX Principles

Ensure that both design and development teams have a shared understanding of UX principles. Organize workshops or training sessions to educate team members on the importance of user-centered design, usability testing, and user feedback. This shared knowledge will help align objectives and foster a user-centric mindset.


Simplifying the Process

To simplify the collaboration between design and development teams, let's break down the process into manageable steps.

Kickoff Meeting

Start with a comprehensive kickoff meeting that involves both teams. Discuss project goals, user personas, and expected outcomes. This sets a common vision and ensures everyone is on the same page from the beginning. This also gives the teams to give their inputs and engage in making the products experience better.

“No matter how much success you're having, you can't continue working together if you can't communicate.”
- Matt Cameron, Gloria Macapagal Arroyo

Wireframes and Prototypes

Designers can create wireframes and low-fidelity prototypes to illustrate the user interface's structure and flow. These visual aids serve as a bridge between design and development, allowing developers to understand the layout and functionality before coding begins.

Iterative Design

Adopt an iterative design approach where designers and developers collaborate closely throughout the project. Designers can provide developers with incremental updates and refinements, ensuring that the design aligns with technical feasibility.

Design Systems

Implement a design system that documents design guidelines, UI components, and coding standards. This creates a common reference point for both teams and ensures consistency across the application.

Usability Testing

Conduct usability testing at various stages of development. Both teams can participate in these sessions to gather valuable user feedback. This user-centric approach helps in making informed design and development decisions.

Continuous Feedback

Encourage continuous feedback loops between design and development. Regular retrospectives can identify pain points and areas for improvement, fostering a culture of collaboration and growth.


Reducing the gap between design and development teams is essential for delivering exceptional user experiences. By embracing UX best practices and simplifying the collaboration process, students and professionals alike can build harmonious relationships between these two vital teams. Open communication, shared understanding, and a commitment to user-centric design will ultimately lead to more successful projects and satisfied end-users. So, let's work together, embrace UX principles, and create a brighter future for software development.


Basit Zain
Lead UX/UI Designer

Basit holds an MPhil and a Master's degree in Arts and Design, and possesses over 20 years of experience in the field of design. He has worked for significant brands like Marks & Spencer, Kawasaki, Ace, Central, and True ID. Basit currently leads a team of talented designers who craft visually stunning and highly functional interfaces that captivate users and drive conversions.




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