Data & Analytics Services

Optimize your data through our data & analytics services. Accumulate benefits for your business by making profitable decisions, operating more cost-effectively, discovering new revenue streams, and utilizing the untapped data that you already own.

Submit your project requirements or call us at +66 2026 3292 to discuss your project with one of our in-house experts. We will assist you through our range of packages including Advanced Analytics, Data & MarTech Strategy, Acquisition Optimization, and more.

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Learn how we can make your data work for you

Get a free 30-minute consultation with one of our experts to know the most suitable package based on your needs.

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Our Data & Analytics Services

Basic Funnel & Event Tracking

Painless analytics for all apps/sites

  • Discovery / Alignment
  • Tracking Plan (30-50 events)
  • Code / Development and QA
  • Dashboard & Report
  • 3 Monthly Review Sessions Included

Detailed Event Tracking For More Complex User Journeys

Comprehensive analytics for more complex apps & funnels

  • Deeper Discovery & Goal Workshop
  • Tracking Plan (80-100 events)
  • Code / Development and QA
  • Custom Dashboards & Funnels
  • 6 Monthly Review Sessions Included

Better-navigate the fast-changing data & marketing tech landscape

Consulting Sessions, Workshopping, Roadmap Planning, MarTech & Data Stack Design, Organizational Development

  • Infrastructure and reporting system audits
  • Building organizational data literacy – become data-driven
  • Interim data leadership – fill an urgent role during a tough transition
  • Tools evaluation & selection
  • Team structure and skills identification
  • Metrics / KPIs
  • PDPA / GDPR Compliance
  • Data Roadmaps

Interact meaningfully with your users to shepherd them through the lifecycle

Automated action on your data through push & email marketing campaigns

  • Direct Channels Selection
  • Define Messaging Triggers/Events
  • Integrate SDK & Tracking
  • Dashboards & Campaigns
  • Campaign Review & Strategy (optional)

Supercharge your Marketing with automated, segmented, and personalized push notifications, in-app messages and emails.

Deep-linking and attribution modeling

Create referral campaigns, gather essential attribution data and drive app installs & purchases

  • Acquisition Channels Selection
  • Link & Attribution Strategy
  • SDK, Tracking, Deep-links
  • Dashboards & Data streams
  • Campaign Review & Strategy (optional)

Optimize your top-of-funnel by creating seamless user journeys and attributing your acquisition channels accurately.

What is product analytics?

*Product analytics is strategic measurement of how users engage with a product or service. It enables product teams to track, visualize, and analyze user engagement & behavioral data.

Basic product analytics can enable insights like:

  • Which platform has the most active users and generates the most revenue?
  • Which funnels have high drop-off?
  • What are my most popular pages and content?
  • How did a recent product change affect our conversion rate?
  • What’s my retention rate by platform/geography/acquisition source?

*Product Analytics can be conducted for new or existing products.

Product analytics lifecycle

Gathering and utilizing data to make better decisions

Seven Peaks Software icon

Align

Understand the business strategy, review OKRs, KPIs, and identify pain points

Who are the primary users?

How do the data challenges differ by department and seniority?

Audit

Deep dive into your product, assess existing processes and technology

What can we learn from previous efforts?

What can we retain/update and what needs to be rebuilt?

Design

A data strategy at any level takes careful thought

How can we enable value-add as fast and as lean as possible?

Will it scale as the appetite for data increases?

Build

A comprehensive solution or simple updates carried out carefully

Data quality and accuracy are top priority.

Follow modern privacy practices and regulations.

Analyze

With the new wealth of data gathered, we extract knowledge and insights

How are KPIs tracking?

Can the OKRs be reached?

What surprising trends are showing up?

Act

It’s time to take action using the information we’ve worked hard to gather

Data-driven thinking means fact-based decision making.

Some answers will lead to more questions that will require iteration to answer.

Data-driven organizations are

23 x more likely to acquire customers

6 x more likely to retain them

19 x more likely to achieve and maintain profitability

According to McKinsey

Is your business data-driven?

Let us make sure that your data counts.

Make Your Data Work For You

Data is your guide

All products and organizations benefit from more knowledge

As part of Agile / Lean methodologies, organizations are continuously building new features and measurement is frequently overlooked in order to move faster but often with unknown detriment.

Product analytics gives organizations detailed and accurate data that is essential for well-informed product development and guiding the iterative process.

Visibility of user behavior and measurement of product changes ensure that you’re learning and not just following “gut feelings”.

Lack of data literacy costs the US economy more than $100 Billion a year. (Accenture 2020)

Data & Analytics Services at Seven Peaks Software

Leading our clients toward a deeper understanding

At Seven Peaks Software, our Data & Analytics Services sits at the core of how we approach Digital Strategy and Digital Transformation. It’s the indispensable framework for measuring success and driving growth.

We offer expertise in:

  • Data Strategy & Roadmap Planning
  • Business Intelligence
  • Personalization
  • Data Warehousing & ETL
  • Martech – Attribution, Engagement
  • A/B Testing
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Our Product Analytics Tools

Industry Standard

Google Analytics is an analytics service offered by Google that tracks and reports app and web traffic, currently as a key product inside the Google Marketing Platform brand that also includes Data Studio, Tag Manager and more, as well as their ‘360’ premium versions.

Google Analytics is used on ~55% of all websites, and about 84% of sites that are known to have tracking are using GA (~28.1 million websites).

This means there’s plenty of resources and experienced analysts to help, despite limited direct support from Google themselves for the free offerings.

Google analytics product analytics tool at Seven Peaks Software
Google analytics product analytics tool 2 at Seven Peaks Software

Freemium Toolkit

Google’s FireBase is an essential component of many application projects today, primarily in the development and deployment process, but there’s a lot of lesser-known features that an advanced user can take advantage of.

Complimenting a Google Analytics implementation, Firebase can enable Cloud Messaging, AB testing, referrals, and dynamic linking with little-to-no additional infrastructure cost.*

While Firebase is an all-in-one solution, it requires a bit more manual setup and knowledge than the standalone premium options. We can help.

Google Firebase product analytics tools at Seven Peaks Software

*Platform charges depend on data volumes, feature selection, and segmentation complexity

Advanced & Intuitive

Mixpanel is a dedicated platform for Product Analytics featuring in-depth and easy-to-build visualizations for funnels, user journeys, and AI-powered cohorts. It integrates with ~100 data sources and destinations to be your analytics center.

Mixpanel makes it possible & easy to answer questions like:

  • Who are my power users and where did I acquire them?
  • What attributes or traits are good predictors of a high LTV customer?
  • What patterns are there between my push/email data and on-app behaviors?
  • How are participants in my AB test behaving in other parts of the app?
  • What are customers doing before they reach the conversion event?
Mixpanel product analytics tools at Seven Peaks Software
Mixpanel product analytics tools 2 at Seven Peaks Software

To Act & Engage

MoEngage is a premium product analytics and marketing tool that focuses on action and interaction.

Automate and personalize messaging across all communication channels.

By gathering data from and communicating across multiple channels, MoEngage enables moving customers through the lifecycle to increase conversions and decrease drop-off while preventing notification fatigue.

Moengage user journey and segmentation tools at Seven Peaks Software

*MoEngage plans are priced based on feature selection and monthly user volume

Moengage product analytics tools at Seven Peaks Software

Optimize Marketing

Deep-linking & attribution analysis are essential marketing strategies for driving app growth and optimizing marketing efforts & spend. Gain visibility on which channels are performing especially organic and direct.

Create cohesive user experiences between platforms and decrease drop-offs when bringing users on to your application. Users are 2X more likely to engage when linked directly to down-funnel content.

Marketing teams struggle to find the balance between user growth and marketing spend. Some of the biggest companies still operate on a blended CAC model. With Branch you can get CAC by channel, as well as the power of Customer LTV/CAC by channel.

Branch product analytics tools at Seven Peaks Software

Full Stack Build

Ready to build a best-in-class Marketing Stack? Leverage each platform’s strengths to enrich your customer data, analyze & visualize it, create segments and act with knowledge of the entire customer journey.

Company Overview

Technology Consulting

Understanding business challenges, and improving processes. Covering cloud migration, technical audits, product ideation, digital transformation, development process improvements and deployment process.

Design & Solution Architecture

Building modern and scalable solutions fit your business needs. Covering design thinking, product design, digitizing processes, UX Design, UI design, interaction design and rapid prototyping.

Build

Building modern and scalable solutions. Covering web development, native iOS, Android and PWA apps and scalable cloud solutions.

  • Completing mobile and web projects since 2009 in Scandinavia
  • Located in prime location in Bangkok, since 2014
  • Growing international team of 200+ professionals
  • 25+ nationalities, mix of experienced expats and local talent
  • Offices in Bangkok, Thailand and in Bergen, Norway
Data science and analytics services at Seven Peaks Software
Data science and analytics specialist at Seven Peake Software
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Seven Peaks Design Team

Practical analytics begins with counted data

Let us build your data foundation for your digital product

Build Your Analytics Advantage