Rebranding to Seven Peaks Software: The story of our new logo design

A detailed summary from Seven Peaks Software

From 7 Peaks to Seven Peaks

From starting a software development company in Bergen, Norway, to establishing Seven Peaks in Bangkok, Thailand. Today, Seven Peaks is a fast-growing international software and design company with over 60 industry professionals from 20 different countries!

At Seven Peaks, our team has come a long way since our starting roots, and are now celebrating our rapid growth with a brand new logo design. With the help of our in-house design team, we invested countless hours into brainstorming many possible ideas – putting tremendous thoughts into the new logo’s concept, colors and overall presentation.

Our branding expertise

Andrew Jordan

Senior UX/UI Designer

Andrew has been applying his trade at a senior level within multiple software development and design agencies for over a decade.

Working within the design industry, Andrew has worked with a number of international brands – helping clients through the process of defining their brand, product, functionality and providing workable design solutions to these problems.

To understand the story behind our new logo design and why we made this change, let’s hear from Andrew Jordan, our senior UX/UI designer, on why we decided to rebrand.

Where we came from

“You have to understand a little bit of where Seven Peaks has come from; from a small company in the foothills of Bergen, Norway, now spanning across to Thailand with its main office in Bangkok. We have come a long way in the five to six years that we have been operating. The company has grown so much, as we now work with so many different people from around the world and in different languages, meaning that it was time for our branding to grow as well.”

Where we are now

“We have taken the opportunity of moving into the new office to really have a look at ourselves, to think about our branding, and think about where we are in the world and where we want to be. We adjusted our brand and our logo design to match those elements.”

How Seven Peaks got here

Opposing Symmetry

“We have now brought in a lot of experts from different countries to work a lot with local talent, and wanted to reflect that in the logo design as well. What we have come up with, is a concept called “opposing symmetry” within the logo. This means the coming-together of multiple cultures and multiple languages and having a focal point in the center of the logo so that everything converges into one nice, central element."

Norway and Thailand

“We also brought in a lot of the history of Norway, from the back roots, to pair it well along with the Thai culture that we have here with us now. We’ve brought a lot of the coloring and the shapes of the new logo come from the history of Norway combining with the history of Thailand; taking the bright blue skies of Thailand to the dark, rich oceans of Norway.”

We are now known as Seven Peaks Software

“We kind of brought all those colors in together to make one harmonious logo. And I think it really works well, especially with this idea of symmetry. No matter how you slice it up, wherever it’s vertical and horizontal, wherever it’s diagonal, you’ve always got this symmetry and harmony to the logo. That is something that we are really proud of when we redesigned the logo – to get this sense of community and history of both Norway and Thailand and bring it together into one kind of identity for our company.”

Seven Peaks is powered by people

🎥 Watch the video of our re-branding journey!

Do you need help with your Branding and UX/UI design? Get in touch with us below to see how we can help you!

About the writer

Andrew has been applying his trade at a senior level within multiple software development and design agencies for over a decade. Bringing his knowledge and experience from the world of branding and advertising into user experience design.

Working within the design industry, Andrew has worked with a number of international brands in fields as diverse as finance, food and beverages, telecommunications, motorsport, luxury hotel chains, manufacturing services, and retail outlets. These branding include household names like Chevrolet, Carlsberg, Minor Group, W Hotels, and Electrolux.

Andrew’s recent projects have been focused towards the Fintech industry. Helping clients through the process of defining their brand, product, functionality, and their user-base through various design focused activities aimed at understanding the issues facing the market, and providing workable design solutions to these problems.

Andrew Jordan

Senior UX/UI Designer

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