From 7 Peaks to Seven Peaks
From starting a software development company in Bergen, Norway, to establishing Seven Peaks Software in Bangkok, Thailand. Today, Seven Peaks Software is a fast-growing international software and design company with over 60 industry professionals from 20 different countries! We are celebrating our rapid growth with a brand new logo design; which we will cover more in this article.
At Seven Peaks Software, our team has come a long way since our starting roots; which we have done our best to represent in our new logo design. With the help of our in-house design team, we invested countless hours into brainstorming many possible ideas – putting tremendous thoughts into the new logo’s concept, colors and overall presentation.
Our branding expertise
Andrew has been applying his trade at a senior level within multiple software development and design agencies for over a decade.
Working within the design industry, Andrew has worked with a number of international brands – helping clients through the process of defining their brand, product, functionality and providing workable design solutions to these problems.
To understand the story behind our new logo design and why we made this change, let’s hear from Andrew Jordan, our senior UX/UI designer, on why we decided to rebrand.
Where we came from
“You have to understand a little bit of where Seven Peaks has come from; from a small company in the foothills of Bergen, Norway, now spanning across to Thailand with its main office in Bangkok. We have come a long way in the five to six years that we have been operating. The company has grown so much, as we now work with so many different people from around the world and in different languages, meaning that it was time for our branding to grow as well.”
Where we are now
“We have now brought in a lot of experts from different countries to work a lot with local talent, and wanted to reflect that in the logo design as well. What we have come up with, is a concept called “opposing symmetry” within the logo. This means the coming-together of multiple cultures and multiple languages and having a focal point in the center of the logo so that everything converges into one nice, central element."
Norway and Thailand
“We also brought in a lot of the history of Norway, from the back roots, to pair it well along with the Thai culture that we have here with us now. We’ve brought a lot of the coloring and the shapes of the new logo come from the history of Norway combining with the history of Thailand; taking the bright blue skies of Thailand to the dark, rich oceans of Norway.”
We are now known as Seven Peaks Software
Do you need help with your Branding and UX/UI design? Get in touch with us below to see how we can help you!
About the writer
Andrew has been applying his trade at a senior level within multiple software development and design agencies for over a decade. Bringing his knowledge and experience from the world of branding and advertising into user experience design.
Working within the design industry, Andrew has worked with a number of international brands in fields as diverse as finance, food and beverages, telecommunications, motorsport, luxury hotel chains, manufacturing services, and retail outlets. These branding include household names like Chevrolet, Carlsberg, Minor Group, W Hotels, and Electrolux.
Andrew’s recent projects have been focused towards the Fintech industry. Helping clients through the process of defining their brand, product, functionality, and their user-base through various design focused activities aimed at understanding the issues facing the market, and providing workable design solutions to these problems.
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