A recent development in Europe further amplifies the case for diversifying analytics tools. Google Analytics 4 (GA4) faced a ban in Europe over rising privacy concerns, underscoring the fragility of relying on a single analytics solution.
Especially for businesses operating in the financial sector, this sends a clear signal about the shifting landscape of data privacy. As European regulators become increasingly stringent, it may well become an industry standard to adopt alternative and more compliant analytical tools.
Marketers should be prepared for such shifts, ensuring that their data strategies remain resilient amidst these regulatory changes. By considering platforms like Mixpanel, companies can ensure continuity in data insights and stay ahead of the curve in a rapidly changing digital environment.
While Google Analytics 4 (GA4) allows users to measure traffic and engagement across websites and apps for free, Mixpanel might be the better platform to fully match your company’s unique goals, needs, and plans for growth. In this blog, we explore the added benefits of choosing Mixpanel Marketing Analytics.
Mixpanel Marketing Analytics |
Google Analytics 4 |
Customizable session definitions |
Pre-defined metrics |
Multi-touch data attribution |
Last-touch data attribution |
Detailed funnel conversion rates & in-depth data analysis |
Limited event-based data modeling |
Several data governance features |
Debug view available |
Intuitive UI/UX |
Hard-to-learn UI |
Embedded collaboration tools |
View only for non-admin users |
Over 100 integrations with ad networks, engagement tools, and experimentation platforms |
Limited integrations, optimized mostly for Google |
Suitable for iOS17 with UTM tracking |
GCLID parameters not useable with iOS17 |
GDPR- and HIPAA-compliant first-party behavioral data & third party cookies |
Eliminating third party cookies & cross-site tracking |
Up to 5 years of historical data |
Up to 14 months of data storage |
Up to 10,000 segments for each dimension |
Low cardinality limits |
Fast data processing speeds + retroactive data modification |
Minimum 4 hours wait time to process data |
Free until 1K MTUs, with scalable pricing |
Free |
In order to build better user experiences and drive higher conversions, you need to fully understand customer behavior. Mixpanel’s powerful marketing analysis tool allows you to measure what valuable acquisition really looks like, with customizable features, advanced capabilities, and end-to-end integration.
Businesses always do better when they empower data accessibility and literacy across all departments. That’s why it’s good to find a marketing analysis tool that is user-friendly and enables collaboration. When comparing platforms, Mixpanel is better suited to improve accessibility and avoiding data silos than GA4.
Marketing analytics are subject to shifting requirements that can be challenging to keep up with. Data protection regulations and policies are always changing, and new iOS 17 updates have increased user data privacy and limited the way we can track traffic. Businesses need a data analytics platform that not only keeps up with these demands, but can also grow and adapt with them.
On the other hand, GA4 is a far less powerful marketing analysis tool for scaling. With at least four hours minimum wait time to process data, lower cardinality limits, and significantly limited data retention period, GA4 is far less suited to larger queries and bigger campaigns.
The right marketing analytics tool can save your company time, resources, and can produce the insights you need to drive conversion and power engagement. As a user-friendly, customizable, adaptable, and powerful tool, Mixpanel is a better tool for marketers than GA4’s free platform. Plus, you can get started with Mixpanel in a matter of minutes, or follow a simple, fully-guided process to migrate from Google Analytics.
Need help identifying the right analytics to give you a clear picture of your marketing performance? Find out how Seven Peaks Software can help your business here.
Bo Lund Pedersen, Head of Marketing at Seven Peaks
Bo is a Digital Marketing Innovator with IT Expertise & Leadership. Bo is a tech-savvy leader with a decade's experience working across Europe and Asia. Adept at scaling teams, he has driven growth and pioneered strategies for global brands. He has a proven track record of conceiving and executing high-impact MarTech solutions, enriching customer experiences and propelling revenue expansion.