Phuwit (Toon) Limviphuwat, is the co-founder of Criclabs, a digital agency specializing in digital products, SEO, and various other services. Toon’s experience includes his work as SEO manager (APAC-MEA) at Electrolux, and on the Morphosis team, part of Seven Peaks. He has also been a key speaker at Working with SEO at BKK Web, a tech event hosted by us last year, where he shared his perspectives as an SEO expert on trending technologies and inspired many people to utilize SEO marketing.
My journey to SEO (search engine optimization) started when I first joined Morphosis, following my departure from journalism. Throughout this period, I learned so many invaluable insights while working on diverse client projects ranging from SEO marketing, UX/UI design for websites and applications, and software development, often involving coordination with multiple stakeholders. These experiences refined my skills and ultimately helped me reach a level of expertise in SEO that I hadn’t expected.
After my time at Morphosis, I got the opportunity to work as an SEO manager at Electrolux, a leading home appliance brand. In this role, I oversaw the management of 40 websites across 30 countries in the APAC and MEA regions. This experience inspired me to establish my digital agency, Criclabs. My goal now is to drive Criclabs and my team to growth and success.
During my time as a journalist, the media landscape underwent significant disruption due to the emergence of SEO. The industry saw a shift from publishing newspapers to releasing news stories directly on websites, to help readers find them through search engines like Google. The moment that I realized that SEO wasn’t just a meaningless buzzword was when my news agency changed its domain name and lost 70% of their web traffic overnight.
I needed to know why a simple domain name change could have such a profound impact, especially when the content and structure of the website remained unchanged. I also wanted to understand the fundamental principles of SEO, as well as the key factors that could impact content beyond the quality of writing.
From that moment onward, I embarked on a dedicated self-study journey to deepen my understanding of SEO, all while actively seeking employment opportunities that would allow me to apply what I’d learned in real life. Above all, a key driving force that led me to where I am today has always been my strong belief in having a structured work process, such as continuous learning, strategic career planning, meticulous execution, and collaborative creation of SEO campaigns with clients.
Why do I believe in the importance of having a clear process? Life – like SEO marketing – comes with unpredictable and uncontrollable factors. However, if I have a process with a clear roadmap for achieving my objectives, and well-defined steps and measures to take, then I am confident that I will ultimately achieve my goals.