It may be idealistic, but I have always believed that the right digital product has the power to deliver tangible change in the world. A digital banking app can increase financial accessibility, and an IoT AgriTech ecosystem that helps farmers increase their yields. However, change cannot happen unless people can use these products to successfully solve their problems.
It can be frustrating to see great ideas never reach their full potential, but this can be avoided when companies prioritize user success through product growth.
Product growth is the process undertaken to increase a product’s value, identify new ways to satisfy users, attract new customers, and boost revenue. There are 6 different aspects of the product growth process which together drive business success.